TISPOL has announced that the 2018 edition of Project EDWARD will take place on 19 September – with the aim of reaching more than 50 million social media users.
Project EDWARD was created by TISPOL, the European Traffic Police Network, in 2016 to ‘re-energise the reduction of fatalities and serious injuries on Europe’s roads’.
TISPOL’s long-term aim is to use Project EDWARD to spearhead significant and sustained reduction in death and serious injury on roads across the world.
The 2017 edition took place on 21 September, with TISPOL figures suggesting the UK was one of 16 European countries to record no fatalities on the day.
The campaign’s social media activity was described as ‘very successful’, with 8,813 tweets using the #ProjectEDWARD hashtag between 19-21 September. That equated to a social reach of 25m users – eclipsing the first year’s total of 19.5m.
The 2018 edition will seek to draw on emotions, showing that ‘zero represents much more than a number’, meaning ‘no midnight knock on the door’ and ‘no lives torn apart’.
Ahead of the event, TISPOL is encouraging local authorities and road safety stakeholders to provide details of ways they think the day can be made a success.
People are also being encouraged to record a supportive video message which will be published on the Project EDWARD website.