The Northern Irish Government has commissioned a new public information campaign highlighting the dangers and consequences of careless driving.
Carelessness comprises a number of road user behaviours, including ‘inattention or attention diverted’ and ‘driving too close’.
The Northern Irish Government says it is the number one reason for road traffic collisions in the country.
The multimedia campaign is due to launch by the autumn on TV, radio, social media and bus rear advertising.
Nichola Mallon, Northern Ireland’s infrastructure minister, said: “Too many people sadly lose their lives or are seriously injured as a result of careless driving and that is a tragedy for their families and friends.
“We all know the dangers of drink/drug driving, excessive speed for the road or conditions and that wearing a seatbelt can save our life if involved in a collision. However, perhaps we are not aware of the potential serious consequences of careless or inattentive driving.
“The reality is, that careless driving is the main causation factor responsible for the majority of those people killed or seriously injured, accounting for 53% over the last 10 years.
“This campaign is an opportunity to raise awareness of the dangers of careless driving and help influence our behaviours as road users.”
In November 2021, the Northern Irish Government set out plans to make careless driving a fixed penalty notice offence.
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