‘Know the Dangers’ campaign a hit on social media

10.12 | 21 April 2021 | | 3 comments

A social media campaign highlighting the most common causes of collisions involving motorcyclists has proven popular among riders and drivers alike.

The 3D Know the Dangers campaign, devised by the East Midlands-based Shiny Side Up Partnership (SSUP), comprises seven short films – and one longer film – which are being shared on the SSUP social media platforms

The films deliver important safety messages, applicable to both drivers and riders. To date, the first six films have been shared, covering issues such as overtaking, junctions and filtering.

They have been viewed more than 175k times – with the final two films still to come in the next few weeks.

Versions of the films without the safety messages have also been produced for educational and training purposes – along with a series of infographics. These can be accessed via the SSUP website.

The campaign, which has been funded by the Road Safety Trust, was launched in March to coincide with Road Safety GB’s online PTW event.

Heidy Duffy MBE, SSUP facilitator, delivered a presentation on the campaign – which can be watched via the PTW event website.

Heidi Duffy said: “Being a motorcyclist gives you the freedom to enjoy your machine, passing the traffic queues and getting to your destination quickly and cheaply compared with car usage.

“However, sadly bikers across the country – including the East Midlands – figure too highly among crash statistics.

“This social media campaign aims to highlight to drivers and bikers the most common causes of collisions for motorcyclists – in turn helping to improve their safety on the roads.”



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    Hi, If you would like to email me from the SSUP website, http://www.shinysideup.co.uk I can sort this for you. Heidi

    Heidi Duffy MBE, Nottinghamshire
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    Since when has filtering become overtaking., They are two separate situations and although they share some similarities with danger not all. One is filtering between two lanes of traffic both going the same way and the other is overtaking traffic on their offside and possibly needing to make progress on the off side of the road possibly facing oncoming traffic.

    Bob Craven
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    It’s interesting to hear that the films/ campaign has been popular with both riders and drivers as often this is a tricky balance. Can other authorities make use of the films? It might be something that we’d be interested in using.

    Becky James, Bradford
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