Project to help UK realise the potential of ISA

13.26 | 16 December 2021 |

Two UK universities have received £195k in funding from The Road Safety Trust to develop ways to enhance the uptake and usage of Intelligent Speed Assistance (ISA).

ISA is an in-car technology that helps drivers remain within the speed limit. It is likely to become a common feature in UK vehicles over the next 10 years – and experts predict it could reduce serious road traffic crashes by up to 30%. 

This project, led by the University of Sheffield in partnership with University of Greenwich, aims to understand the context of ISA introduction and promote its usage among drivers.

Professor Richard Rowe, from the University of Sheffield, said: “Realizing ISA’s potential safety benefits depends on how it is adopted by drivers. We will be investigating how ISA can be most effectively introduced to save the most lives.”

The Road Safety Trust has funded more than £1million for technology-focussed road safety projects through its main theme grants in 2021.

Sally Lines, chief executive of The Road Safety Trust said: “We really welcome the project from the University of Sheffield in its partnership with the University of Greenwich, as it has a clear link to how technology can be used to improve road safety and in turn help us work towards our vision of zero deaths and serious injuries on UK roads.”


 

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