Campaign gives ‘Morning After’ drink-driving the red card

11.54 | 8 June 2018 |

One of the world’s leading logistics companies has joined road safety teams in highlighting the risk of morning after drink-driving during the FIFA World Cup.

Kuehne + Nagel, which has 13,000 UK employees spread across 83 locations from Newcastle to Felixstowe, is participating in the 2018 Morning After World Cup campaign.

Also participating are four local authorities: Brighton and Hove City Council, Hampshire County Council, Luton Borough Council and Wirral Council.

The Morning After World Cup campaign urges supporters to be mindful of the risk of driving while still over the limit the morning after England’s matches.

Through a suite of resources – including A4 posters (pictured above) and a wallet sized drink drive information card – the campaign reminds drivers how long it takes for alcohol to pass through the body, to help them avoid unwittingly getting behind the wheel while still over the limit.

The campaign is backed by an established website (which received more than one million page views in 2017), an online calculator and a smartphone app – which to date has more than 23,000 downloads on iPhone alone.

Simon Rawlings, Morning After campaign manager, said: “Despite England being the only home nation to qualify for the World Cup, the quadrennial festival of football is set to capture the nation’s imagination once again.

“With a total of 64 games taking place across 32 days, people will come together at home and in pubs and clubs to enjoy the matches – and consume varying quantities of alcohol.

“While the vast majority wouldn’t dream of getting behind the wheel straight after drinking, awareness of the risk of morning after drink-driving is much lower.”

Road safety teams and other organisations can still participate in the campaign – for more information contact Simon Rawlings via email.


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