Greater Manchester is bringing together experts from across the country to help develop an action plan to reduce road danger in the region.
On average more than 700 people are killed and seriously injured (KSI) every year in Greater Manchester, with pedestrians, cyclists and motorcyclists being disproportionately represented.
The plan, a commitment made by Andy Burnham as part of his mayoral manifesto, looks to tackle road danger by addressing five key pillars: safe behaviours, safe speeds, safe streets, safe vehicles and efficient post collision response.
An advisory group has now been established to provide expert advice to the Greater Manchester Combined Authority and Transport for Greater Manchester on the development and implementation of the plan.
The membership of the group, which will meet once every six weeks, includes senior transport officials, police officers, academic experts and representatives from UKROEd and Road Safety Support.
The group will be chaired by Chris Boardman, Greater Manchester’s transport commissioner.
He said: “Using our streets should not require bravery. Road deaths and injuries are not inevitable, and they should be seen as an unacceptable system failure.
“By purposefully reducing road danger, we can ensure that safety and the perception of safety are not a barrier to sustainable travel.
“By 2040, across the city-region, we’re aiming to have the number of people killed or seriously injured on our streets reduced to be as close as possible to zero.”